June 20, 2013

Vita Coco

Vita Coco

If you have attended almost any sporting event over the last few months – indeed almost any outdoor event – you can’t help having noticed the presence of Vita Coco; pumping the kind of high-visibility on-site marketing into the ‘natural hydration’ market that Red Bull reserves
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Team Sky Tour de France 2013 Squad

Team Sky Announce Tour de France Squad

Team Sky has announced its line-up for the 100th edition of the Tour de France, which starts in Corsica on June 29. The team brings together riders from five different nations with leader Chris Froome one of four British riders in the line-up.   Aside Froome, the GB riders
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Fabian Cancellara Wins Eighth National TT

Fabian Cancellara Wins Eighth National TT

In hot conditions RadioShack Leopard Trek’s Fabian Cancellara has won the Swiss Time Trial Championships to take his eighth national TT title. Despite a slow start, which saw him seven seconds down on the competition at the first split, the former Olympian and double Road Race
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Matt Dixon

Is Cycling the New Golf?

According to Matt Dixon, a top-flight coach with US fitness group Purple Patch, business deals now get done from the saddle, not on the golf course. British-born Dixon, an exercise physiologist and former pro triathlete, is in a good position to asses such things as his clients
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